Whether you’re looking for a one-off campaign to launch a product or service or would like to implement a long-term public relations strategy that will help streamline your communications I have the skills – and the experience – to assist.
It’s a common misconception that PR is simply about generating column inches of media coverage. That’s just the start – it’s actually all about managing your company’s reputation. Good PR will help establish and maintain your reputation within the groups that matter – your ‘stakeholders’. Having managed long-term PR campaigns on behalf of a diverse range of clients Squash PR & Marketing is well placed to provide freelance PR services to businesses of all shapes and sizes and across all industries.
From ad-hoc press release writing and distribution to the implementation and management of long-term PR strategies that will grow with your business, Squash PR & Marketing can provide the solution and get your news in front of the audience that matters...
Writing press releases is an art form. From concept development through to research, writing, distribution, media liaison & monitoring I can produce press releases that have maximum impact and are designed to appeal to editors and your target audience alike.
Combining on and offline distribution of releases, meanwhile, helps get the word out to as broad an audience as possible, increases your chances of achieving coverage and can help boost your website’s natural search engine rankings, to boot!
For product launches and events from charity fundraisers to banquets, the key to success is getting the right information to the people that matter. I can help plan, implement and manage comprehensive PR campaigns designed to meet your objectives, whether you’re launching ‘the next big thing’ or want to ensure your event is the talk of the town.
PR is all about communication – and communication is key to business success. A sound PR strategy that takes into account all of your corporate communications, from marketing to customer services and supplier relationships, will ensure that your business ethos is reflected in everything that you do.
Squash PR & Marketing can work with you to establish what sets you apart from the competition and how best to get the message across, developing a strategy that will lay the foundations for your business to grow.
Good editorial coverage is considerably more powerful than advertising, as it is often viewed as third party endorsement. While a strong PR campaign can help you generate press coverage, the tactical use of written features – whether paid-for ‘advertorial’ space, a benefit of an advertising booking or by arrangement offering an ‘expert’ opinion – should never be overlooked. I have the experience and adaptable writing style to formulate, research and write features designed to engage your target market, whatever your specialism.
Over the years I’ve written feature articles on topics that include asset management software, fitness, multi-million pound properties, horse care advice and antiques to name a few.
People often think of PR and marketing as being one and the same – while they are distinct disciplines, it’s important to take a holistic approach and ensure that your marketing and PR activities are singing from the same hymn sheet. With experience of developing and managing holistic marketing campaigns that bring together the tactical use of advertising, PR, direct mail, online promotions, events - and much, much more - I can help you take a fresh look at your marketing and decide where best to focus your efforts for maximum impact.
From writing a letter for your next direct mail campaign to developing a creative, eye-catching advert or organising a high profile promotional event with real ‘wow’ factor Squash PR & Marketing can help. Marketing services include:
Having a sound marketing strategy in place will allow you to plan, measure and review your marketing activity and enable you to make informed decisions about future campaigns. Squash PR & Marketing can work alongside you to develop a marketing strategy that’s tailored to your company and your individual aims, setting realistic goals and selecting the most effective ways of reaching your target audience.
To be effective, direct mail campaigns require careful planning, professional design, a strong, well-written proposition and good quality data. Whether you’re looking to update your existing client base or spread the word to potential customers Squash PR & Marketing has extensive experience in planning and executing successful direct mail – and email – campaigns.
From charity fundraisers to specialist talks, client seminars, focus groups, launch events, family fun days and balls over the years I’ve had experience in organising events for a broad range of clients. If you need someone to help advise on – or undertake complete management of – your event, Squash PR & Marketing can help.
First impressions count – and professionally designed, well written corporate literature, from leaflets to brochures and everything in between – can make the difference between one that wins or loses business. Having worked with clients to distil their company’s identity and USPs (Unique Selling Points) into everything from glossy corporate brochures to press packs and product leaflets, I am well placed to offer advice or undertake full management of literature design and production, whether you’re looking to review outdated material or create fresh, striking literature for a new enterprise.
It’s dangerous to underestimate the power of well written copy. A website, advert or brochure can be beautifully designed, but if the words don’t get your message across quickly and in good, clear English your customers will quickly lose interest.
Squash PR & Marketing specialises in working with clients to get under the skin of the company – and its clients – to create copy that will engage the target audience. The key is broad experience in writing copy for a variety of media, and an adaptable writing style that can give your company a distinct 'voice'.
From creating snappy headlines that catch the eye to getting your full message across in a few lines, Squash PR & Marketing can create advertising copy – for both on and offline campaigns – that will encourage your customers to take the next step.
Weaving words for the web involves creating copy that is not only easy to read but contains a good balance of keywords to help give your site the best chance of achieving good natural search engine rankings. Squash PR & Marketing has extensive experience in writing strong, SEO-rich web copy for a diverse range of clients. If you’re looking for copy for a brand new website, or would like advice on how your web copy could be re-vamped to boost your search engine performance, give me a call.
Do you want to create a simple brochure that gets your point across in a few words and some stunning images? Perhaps you need a glossy, corporate multi-pager that speaks volumes about your company - or maybe something that mixes technical detail with clear descriptions? Whatever your needs Squash PR & Marketing can create brochure copy tailored to meet your objectives and give your customers the information they want.